Shaping how brands are read, felt and remembered.
Shaping how brands are read, felt and remembered.
Sure, I can write good copy for you.
But honestly, you probably need more than someone who can string a few nice sentences together.
With over a decade of experience as a marketing copywriter, I don’t just think of witty ways to say things and call it a day. I look at the bigger picture: your goals, your audience, where the business is heading, and shape messaging around that.
Over the years, I’ve worked with household brands across luxury, fashion, beauty and lifestyle, creating everything from campaign storytelling and SEO-led editorial content to ecommerce copy and conversion-focused email campaigns.
Some brands I’ve worked with include…
“I worked with Joy at Ann Summers. She was instrumental in developing multi-channel shopper marketing campaigns that captured attention and engaged consumers in creative, commercially effective ways.”
— Natalie Wright, Business Director at Mars United Commerce
“Creative, concise and a brilliant team player at Dune London, Joy is highly experienced in delivering editorial copy across tight deadlines and high volumes of work.”
— Amber Graafland, Editor at Marks & Spencer
“Joy has been such an asset to our business and has grown to truly understand our goals, ambitions and tone of voice. I’m always impressed with her work and look forward to continuing to work together.”
— Sam Chambers, Head of Content at Hackstons
From luxury fashion campaigns to SEO-led editorial strategy, my work sits at the intersection of storytelling, brand and commercial performance.
Whether it’s A/B testing email subject lines, refining your tone of voice, updating your brand guidelines or simply writing web pages, I focus on making your words work harder (and smarter).
Sound like something you’re after? Feel free to drop me a line, and let’s bring your copy to life.
