I jump-started my writing career over a decade ago, working across luxury, fashion and lifestyle, creating everything from commercially driven campaigns to editorial and brand content. 

More recently, my luxury background and interest in chemistry have taken me into alternative assets and science-backed beauty.

What began with luxury whisky soon opened up a much bigger world of markets, investor behaviour and the forces that shape the value of tangible assets.

I found myself increasingly drawn to the research behind the writing: interpreting market reports, exploring trends, and turning complex information into clear, accessible content. The same goes for cosmetic science.

I not only enjoy writing about it, but I’ve also begun formulating skin and haircare products myself.

I’m even pursuing qualifications in both chemistry and finance.

It felt like a natural evolution: bringing together my background in luxury with a growing interest in investments, markets and the stories behind valuable assets, and the very same background brought me to writing for premium beauty brands.

So today, that’s where much of my curiosity lies:

At the intersection of alternative assets, science-led beauty and luxury.

The writing is important. But I’m just as interested in what sits behind it.

For me, the best content starts with curiosity. Understanding the audience, asking the right questions and finding the angle that makes even the most complex subject worth reading about.