Brand Focus Page Copy

  • At Hackstons, I worked on writing and editing the brand-led website copy designed to communicate the company’s expertise, heritage and customer offering in a more engaging and accessible way.

    The project focused on building trust with both new and existing customers while strengthening the brand’s premium positioning online.

  • I wrote storytelling-led brand copy that brought together craftsmanship, whisky expertise and customer experience in a way that felt confident, informative and easy to connect with.

    The focus was on moving beyond traditional corporate messaging to create content that felt warmer, more conversational and reflective of the brand’s personality.

    • Delivered customer-focused brand messaging across key website touchpoints

    • Helped strengthen Hackstons’ premium digital brand positioning

    • Balanced informative copy with a more engaging, story-led tone of voice

    • Supported a more cohesive customer journey across brand and retail content

  • At Net-A-Porter, I worked on luxury fashion brand page copy, translating designer collections and brand identities into elevated editorial storytelling for an online luxury audience.

    The role focused on creating content that felt polished, aspirational and aligned with the platform’s premium positioning.

  • I wrote fashion-focused brand copy that captured the identity, aesthetic and craftsmanship behind each designer label while making collections feel engaging and relevant to the customer.

    The focus was on blending editorial storytelling with clear, concise luxury product messaging that complemented the online shopping experience.

    • Delivered luxury-focused brand storytelling across designer fashion, beauty and accessories pages

    • Supported customer engagement through elevated editorial-style copy

    • Maintained a polished and consistent tone of voice across digital content

    • Helped create a more premium and immersive online shopping journey

  • At Westfield, I wrote SEO-focused content for shopping destination pages across the UK, US and Europe, helping customers discover brands, experiences and retail spaces through engaging editorial-style copy. The role combined search-led strategy with lifestyle storytelling across a global retail audience.

  • I created SEO-informed shopping and destination content designed to feel inspiring, useful and easy to navigate, while still supporting visibility across search. From retail guides to shopping-focused landing pages, I focused on making each page feel locally relevant, brand-aligned and engaging for customers planning their visit.

    • Delivered SEO-focused content across multiple international Westfield shopping destinations

    • Balanced search optimisation with engaging retail and lifestyle storytelling

    • Supported customer discovery through editorial-led digital content

    • Maintained a consistent brand tone across global shopping and destination pages

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