At Dune London, I worked across social-first campaign messaging and digital copy for product launches, seasonal calendar moments and fashion-led storytelling campaigns.

Including trend-driven edits to key brand launches for Instagram and TikTok, the focus was on creating copy that felt polished, engaging and visually aligned with the brand’s elevated aesthetic.

Working closely with design and social media teams, I wrote snappy social copy that balanced fashion authority with accessibility, keeping the tone aspirational without feeling overly scripted or sales-heavy.

Whether supporting a campaign launch or everyday brand storytelling, the aim was always to create concise, scroll-stopping messaging that still felt recognisably Dune London.

The social content helped support a more cohesive multi-channel campaign experience across digital touchpoints, reinforcing Dune London’s premium positioning while maintaining a strong and consistent tone of voice across launches, seasonal campaigns and everyday brand communications.