At Noli, I worked on category page and product copy across skincare and haircare, turning ingredient-led beauty products into clear, engaging customer storytelling while fusing in SEO keywords.

My role focused on making beauty education feel elevated but still approachable, helping customers navigate different skin and hair concerns with confidence.

I created SEO-informed category page copy that blended beauty storytelling with product education, bringing together ingredients, benefits and brand positioning in a way that felt informative without feeling clinical.

The focus was always on writing copy that felt modern, credible and easy to engage with, while supporting a smooth online shopping experience.

• Delivered customer-focused category page copy across skincare and haircare collections

• Supported product discovery through engaging beauty storytelling

• Balanced SEO strategy with a premium, accessible tone of voice

• Helped create a more editorial-led digital customer journey

At New Look, I worked across SEO product descriptions, landing pages and category copy, creating fashion-focused content designed to support both search performance and customer engagement.

The role combined commercially driven copywriting with trend-led storytelling across high-volume e-commerce touchpoints.

I wrote SEO-informed fashion copy that made product messaging feel fresh, wearable and easy to shop, while still aligning with performance goals. I focused on creating clear, engaging copy that balanced discoverability with New Look’s conversational brand tone.

• Delivered SEO-focused copy across product descriptions, landing pages and category pages

• Supported customer engagement through trend-led fashion storytelling

• Balanced search optimisation with commercially driven e-commerce copywriting

• Helped maintain a consistent tone of voice across digital shopping journeys